a look at how multi billion dollar industries (cosmetics, dieting, cosmetic surgery, pornography, mass media) set impossible beauty standards and reap large profits by making women feel insecure about their appearance.
contact: aseachange [at] gmail [dot] com
Apr 28, 2008
10:57am
My Keynote presentation is growing day by day… in one week, it went from 0 to 42 slides… Currently working on a section about different beauty standards (tanning in the West, bleaching creams in the East). Above: a gem I found last Friday – bleaching cream ads for men (“Fair and Handsome” - the version for women is called “Fair and Lovely”). I could not believe Shahrukh Kahn – one of Bollywood’s biggest stars – was the spokesperson for this product. But then again, if Ronaldo is the face of a Rogaine-like product, anything is possible. The beauty myth is indeed starting to be imposed on the opposite sex as well…
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